Journée Internationale du Marketing Horloger

The aim of the JIMH is to take stock of some of the original aspects of watchmaking marketing, and to raise awareness of it at the level of know-how.
Each year, a specific theme is covered: culture, communication, user, ambassadors, experience, after-sales service, design, etc.

JIMH – Edition 2018

Attend International Watch Marketing Day: There Are Still A Few Places Left

Kalust Zorik has always been in the company of artists. However, his status as a marketing guru seems to be destined for more Cartesian activities. Performing once a year, and in 2018, for the 22nd time. Watchonista will be there: register here.


by Joël A. Grandjean – Thanks to Zorik, watch marketing has been officially admitted to the University of Neuchâtel via a degree course recognized by the Swiss State. It's unique in the world. And as if that wasn't enough, every year in La Chaux-de-Fonds, on the cusp of winter, in a mythical hall renamed "L'Heure Bleue" which was once the famous Music Hall through which all forms of artistic expression passed, our gentleman is up on stage…

JIMH – Edition 2017

«Marketing... Digital Intelligence»

On the 6th and 7th of December 2017, the main players of the watchmaking marketing will meet to discuss and exchange on the digital intelligence, at the 12th Watchmaking Marketing Research Day (JRMH) and the 21st International Watchmaking Marketing Symposium (JIMH). An excellent opportunity to learn more about data collection and interpretation, from “big data” to “big intelligence”.


Through social media, blogs and websites, companies today generate a multitude of contacts. In order to make the most of it, experts from the digital world will discuss the collection, processing and interpretation of data in order to make the best possible marketing decisions. These round tables will follow the official speeches of the Neuchâtel State Councilor in charge of economy and social action, Jean-Nathanaël Karakash and the president of the city of La Chaux-de-Fonds Theo Huguenin-Elie…

JIMH – Edition 2016

Visions Of The Future

Visions of the future: 
last stretch before the opening of the 
20th Journée Internationale du Marketing Horloger


Thursday, December 1, 2016 at La Chaux-de-Fonds, the 20th Journées Internationales du Marketing Horloger (JIMH) dedicates the theme of its anniversary edition to the Visions of the future. Under this evocative title, the association gives the word to the actors of the watchmaking world to expose their points of view on what will be decisive for the watch industry both in terms of product development, new clients and their communication channels or even emerging distribution networks. The day ends on a festive note in the presence of the Watchmaking Metropolis Orchestra…

JIMH – Edition 2015

Pre-Owned Watches

The 19th International Symposium of Watch Marketing will be dedicated to pre-owned watches


Welcome to the world- unaffected by any crisis- of pre-owned watches, so called second hand or vintage. On Thursday December 3 2015 in La Chaux-de-Fonds, the 19thInternational Symposium of Watch Marketing (Journée Internationale du Marketing Horloger JIMH) will address this unique subject under the appealing title of « Les vies multiples d’une montre (pre-owned watches) »…

JIMH – Edition 2014

Does the web reflect the situation of after-sales service?

Interview with Watchonista's co-founder Marco Gabella.


by Joël A. Grandjean – Watchmaking is faring well. Alas, not all brands seem to be managing their after-sales service equally ... According to Marco Gabella, bad experiences are leaving traces on the Internet…

JIMH 2014 - Proceedings

The 18th International Day of Horological Marketing (JIMH) took place in La Chaux-de-Fonds in front of more than 300 participants. The theme of this edition was "Watchmaking design, create me an icon".


by Joël A. Grandjean – Design is a reflection of a brand's vision based on its skills and stimuli received from the outside world. This is retransmitted through the aesthetic conventions presented by the prof. Nicolas Babey of the Haute Ecole de Gestion Arc. There are eight of them: the Second Empire illustrated by Breguet among others, the Art Nouveau illustrated by Cartier and…

JIMH – Edition 2013

The multiple lives of watches – experts gather at the JIMH

The 2015 edition of the International Watch Marketing Day will be held on December 3. There is still time to register. This event, which began in 1997, has become must-go, academic, certifying, spectacular.


by Joël A. Grandjean – Things will get going on December 2, 2015, already, when the JRMH (Watch Marketing Research Day) will be held as a prelude to the plenary session of December 3. Kalust Zorik, President of the JIMH, is to watchmaking what Bob Geldof is to music. He is a magnet, a motivator and, at times, an unrecognized talent for having been far too active for the common cause…

Life After-Sales : Is it an issue for watch brands?

"After-Sales Services: New Expectations" is the theme of the 17th International Symposium of Watch Marketing (Journées Internationales du Marketing Horloger - JIMH) to be held on the 7th of November 2013 in La Chaux-de-Fonds.


by Joël A. Grandjean – This symposium is preceded on the 6th of November by the 8th Journée de Rercherche en Maketing Horloger (JRMH), where research papers on the same theme will be presented. Often left in a secondary position in the marketing strategy, after-sales services will be the subject of rich and lively discussions among professionals and experienced researchers. The annual appointment of watch marketing is taken!

Watchmaker marketing, focus on after-sales service

This year's Journée Internationale du Marketing Horloger is dedicated to after-sales service. Don’t miss it: November 7th, 2013, Théatre Arc en Scènes, La Chaux-de-Fonds.


by Ollivier Broto – The different areas in the world of horology, be that the mechanical arts or the chronometric sciences, each have their own events, like those arranged by the Swiss Chronometric Society (SSC). They are usually conferences or one-day events, journées, as it were. The area of marketing and communication, too, deserved its own programme, and got it. Hence, for the 17th time now, an association from Neuchâtel is organising an umbrella event for all watchmaking marketing professionals…